A Complete Guide to Business Mobile App Development

Last Updated May 04, 2023

The market for mobile application development is rapidly expanding. Investing in a mobile app is a fantastic opportunity for entrepreneurs and enterprises in today's ever-changing digital market.

According to Statista, mobile users downloaded around 27.8 billion apps from Google Play in the third quarter of 2021. The Apple App Store, on the other hand, saw around 8.3 billion downloads. These figures show the mobile app market's extraordinary popularity and growth.

In this tutorial, we'll go over every facet of mobile app development, including the advantages it provides to business owners and entrepreneurs, as well as the numerous sorts of mobile app development tactics available.

What exactly is mobile application development?

The process of developing mobile apps for smartphones is known as mobile app development. These apps can be preinstalled, downloaded from a mobile shop, or accessed via a mobile web browser. A mobile application typically works with remote computing resources via a network connection. As a result, the app development process entails:

  • Creating installable software bundles

  • Using an API to implement backend functions such as data access

  • App evaluation on target devices

You must also consider hardware requirements, screen sizes, and other elements affecting the app development process when developing scalable and robust mobile apps.

Why would you create an app?

The following are some of the ways that mobile app development helps businesses:

Provide customers with extra value

The corporate landscape has shifted dramatically in recent years. Businesses today heavily rely on technology to begin and finish customer transactions.

Mobile applications are an important part of current technology that is continually changing the way people shop and meet their requirements. Consumer expectations are rising in tandem with the rapid growth of technology. Mobile apps have become an excellent way to meet such expectations.

One of the primary business areas that benefits the most from mobile apps is retail buying. You'll make your goods and services more accessible and simple to use by switching to mobile apps.

For example, at Syoft, we developed an ERP application for IKEA that provided customers with real-time product availability information and collected customer data for use as marketing assets. Our efforts resulted in the invention of a solution that is now being implemented in over seven other IKEA stores. The product is also touted by the company as one of the most important sources of ROI measurement.

Personalization and convenience are top priorities in modern consumer behavior, and apps enable customers to get both.

Strengthen your brand

Our daily lives are growing increasingly reliant on mobile apps. You can also use this app to collect data to better understand your target audience and optimize your brand marketing approach.

Increased customer engagement is a goal.

Focusing on boosting customer involvement is one of the finest strategies to increase revenue creation and brand exposure. Certain features must be included in the app by app owners who want to improve engagement.

Segmented targeting is perhaps the most crucial for them. This covers the creation of different user categories and the control of the sort of material sent to each user group. User segmentation enables you to make more accurate recommendations, provide customised communications, and gain a deeper understanding of your customer's journey.

Other in-app aspects that might assist in boosting customer engagement include reward schemes and ongoing communication. Discounts and regular feature updates Aside from the functionalities, attention to UI/UX design is critical.

Have a competitive advantage in your industry.

It's difficult to keep up with your competition in the ever-changing digital market. A mobile app gives you a huge competitive advantage.

When it comes to providing quick communication and a better customer experience, mobile applications far outperform traditional websites and digital platforms. Given the numerous ways in which a mobile app strategy might improve your business processes, the overall impact on revenue generation will eventually become apparent.

Create a targeted marketing channel.

The marketing department is another department that can greatly benefit from corporate mobile app development. When businesses choose mobile apps, digital marketers benefit first and foremost from direct access to customers.

In comparison to other traditional marketing channels, once your marketers have all the data they need, an app allows them to deliver more effective and personalized content to users.

How do you create a mobile app?

If you're wondering how to develop an app or how to give your existing business an advantage with a new app, there are a few things to think about before you start. Do not skip these stages; they are critical to the success of your application.

Define your objectives.

You must be clear about your goals before beginning the app development process.

What do you hope to accomplish? What issues are you attempting to address with your app? Your objectives will ultimately define the course of your app development. It's easy to get lost once you start constructing your app if these aren't explicitly specified from the start.

Set quantifiable goals instead of no goals. Otherwise, you won't be making the best use of your time and resources. You can create goals for both your customers and your company. Every goal should have specific KPIs to track and measure its progress.

Let's imagine you want to develop an app for your e-commerce store. Your objective can be to lower mobile shopping cart abandonment rates. To guarantee that you meet this objective.

Examine the target market.

You should perform research and learn more about your target market before designing mobile applications for your company. This will assist you in better understanding how consumers engage with brands, market dynamics, and more. Check out user reviews for the most popular apps on the market. This will assist you in creating a better product.

You must also comprehend your intended audience. Find out where your users are from, how old they are, and what devices they use.

Choose the features of your app.

Your app must have the appropriate features. You must determine which features are required to provide the greatest possible service to your users. While adding popular features to your app could be beneficial,

Furthermore, the more features you include, the higher the cost and the longer the time it takes to design a mobile app. As a result, it's best to concentrate on simplicity during the early phases of growth.

Select a user-friendly UI/UX design.

When your customers launch an app, what is the first thing they see? It's not so much about the features as it is about how your software appears and interacts with people. The app's features are user-friendly and easy to control, which makes it enticing to its users. If app users are unable to put the app's features into practise, the app is ineffective. They will become frustrated and go on to another application as a result.

The user interface (UI) of your mobile app refers to how it appears to the user.

The most successful mix of your app's aesthetics and functionality can be measured. As a result, make sure your app meets the following fundamental guidelines:

  • It's simple.

  • It's straightforward.

  • It's interesting.

  • It delivers on its promises.

When creating a modern mobile app design, make sure it not only looks good but also interacts with the user and makes using the app quick and easy.

For example, we recently created a unique mobile app for Pizza Hut's Middle Eastern customers. Syoft expertise created an appealing UI/UX that allows users to quickly explore and order food. Additionally, our team implemented unique capabilities to automate meal ordering and delivery right to the customer's door, avoiding any unexpected delays. Employ an app development firm.

Hiring a reputable app development company can ensure that your app has all of the newest features and functionalities at a reasonable price. A mobile app development business often consists of UI/UX designers, project managers, app developers, and industry experts who always evaluate your vision and provide helpful advice. The firm also provides access to industry experience and cutting-edge technology.

Create an MVP

MVP refers to the version of the app with the most basic functionality, which explains what the mobile app is about but does not have all of the additional capabilities. The idea behind MVP app development is that you get to see how your app idea is received by millions of app store users before investing any more money into scaling it to the next level.

MVPs are the first step in ensuring the app's success because they provide a very clear notion of the app's worth at a cheap development cost and effort.

Twitter, Dropbox, and other top-tier firms began as MVPs and have now grown into top-tier corporations.

Try out our app.

When you decide to design an app, you must continue to test it. Everything from the app's performance and content to the user experience is put to the test. Testing properly reduces development costs and time, identifies errors, and dramatically improves your service provider's reputation.

Start using your app.

You can publish your software to the Apple App Store or Google Play Store once it has passed testing. When uploading an app to the Play Store.

After-launch activities

The next and most important step after launching your software on the Play Store/App Store is to market it. There is no way that users will download your software if they are unaware of it. Consider creating informative and appealing films that demonstrate your app's essential functions to disseminate information about it and persuade your target audience to investigate it. Don't forget about social media; digital platforms can help you reach people all around the world. They'll give consumers a sneak peek at your app and emphasise the essential features that will make their lives easier.

App development types

No matter whatever app development strategy you use, there are definite benefits and drawbacks to developing an app. You may achieve the desired user experience and add native functionality to your application by picking a strategy that meets your goals.

Here are some of the most prevalent sorts of app development methodologies to choose from, based on your needs:

Development of native apps

Native app development entails creating two separate apps for Android and iOS. Typically, businesses invest in native app development because the goal they want to achieve with their app is better suited to one platform than the other.

When companies want to expand their user base, they usually go with Android, and when they don't, they go with iOS.

There are various other reasons why native app development is a superior solution for a business than cross-platform or online apps, aside from achieving their goals.

Whatever cause is driving you to go native, there are just two platforms you can scale to Android and iOS.

After that, we'll look into each choice separately.

App creation for Android - Android apps has emerged as the ideal choice for businesses wishing to reach millions of active users globally, with 3.48 million apps on the Play Store as of the first quarter of 2021.

Numerous facts point to Android apps' upward trajectory —

These facts and figures make Android app development possible.

Because of these statistics, Android app development for businesses is synchronized with growth and access to a large user base. Multiple revenue streams, the ability to modify the software, and a low barrier to entry are all advantages of the platform. All of these advantages combine to make Android apps an excellent investment for businesses.

App creation for iOS - With over 2 million apps available for download on the App Store, businesses choose the iOS market not for its large user base, but for the opportunity to produce significant income for the brands who choose to participate.

IOS vs. Android revenue comparison

In 2021, revenue from Android and iOS apps totaled $133 billion, up 19% year over year. iOS was to blame.

In 2021, iOS accounted for 63 percent of total app revenue. The reason for this disparity in revenue is that Apple has created its market in some of the most developed, economically sound countries, such as the United States and Australia. These characteristics have resulted in a slew of advantages for organizations in terms of iPhone app development.

Apart from that, the tight quality guidelines that Apple has established for firms wishing to appear in the App Store are also something that people are ready to pay for.

Development of cross-platform apps

While native app development entails creating two different apps for Android and iOS, cross-platform app development entails creating a single app for both platforms.

Cross-platform app development has numerous advantages, including code reuse, lower development costs and efforts, and a larger audience reach. However, they have several drawbacks, including inconsistencies in iOS and Android mobile app design, sluggish app updates, and a lack of good app quality.

The best way to ensure that your app has a lot of benefits and few drawbacks are to choose the right framework and iOS or Android library. You can either use the top frameworks used by mobile app development businesses or consult your partnered app development agency for advice on which iOS or Android development framework would be best for you.

Web apps that progress

Aside from native and cross-platform app development, there is another alternative that is quickly establishing itself as the best choice for organizations wishing to expand their reach while avoiding the limitations imposed by the Play Store and App Store.

Progressive web apps have the following benefits:

  • Enhancement over time

  • App-like mobile experience

  • Web design that evolves

  • At its best, re-engagement

  • Offline mode of operation

Furthermore, progressive web app development has proven itself as the future of mobile app development by providing end-users with exactly what they want — quick in and out times while reducing device memory usage.

Mobile hybrid apps

A hybrid mobile app is built on a web view that runs in a native browser on a web application. These are For iOS and Android, these are viewed via UIWebView and WebView, respectively. App

development languages like CSS, HTML, and Javascript are used to create these apps, while Cordona is used to wrap them into native apps.

In comparison to native apps, hybrid app development is less expensive. You only have to write the code once and then it can be used on numerous systems. It provides a user experience and performance that is comparable to that of native apps.

Different types of app development are compared:


Development of native apps

Development of cross-platform apps

Hybrid app creation

Definition of progressive web app development


These programs operate natively on your preferred platform.

Cross-platform app development entails creating a single program and simultaneously releasing it on Android and iOS.

It is based on the web view, which runs in a native browser on a web application.

Progressive web apps are a cross between traditional web pages and native applications.

Tools and technologies used

Java, Kotlin, Python, and other tools and technologies were employed.

Xamarin, NativeScript, Node.js, and more frameworks

Ionic, Objective C, HTML5, and so on.

Javascript, Ruby, CSS, and so forth.


1. An improved user experience

2. Direct access to the APIs of the device

1. A single codebase that works across multiple platforms

2. The software is simple to maintain.

1. A hybrid app only requires one codebase.

2. Access to the internal APIs and hardware of the device

1. The same app is available for both web and mobile. As a result, it has lower upfront costs.

2. There is no need to install or update it because it is available via URL.


Highest efficiency and speed.

The cross-platform app is slower than its native counterpart due to the necessity for an additional abstraction layer and rendering process.

Because they are not usually optimized for their platform, they are slower than native and cross-platform apps.

Although progressive web apps can be rather fast, their performance is dependent on the internet connection.

Now that we've seen the various sorts of app development, let's take a look at the top mobile app development trends to watch in 2022.

Trends in mobile application development in 2022

In this section, we'll look at some of the most important tech trends in the app development market and how they're impacting client retention and experience.

Things on the Internet (IoT)

The Internet of Things (IoT) is a developing network of internet-connected gadgets that provide users with automated control and convenience. The emergence of IoT in mobile application development is exemplified by smart home technology.

Mobile apps can be used to connect to home security systems, control a house's thermostat from afar, and lock or open the front door.

By 2028, the worldwide IoT industry is estimated to have grown to USD 1,842 billion.


The introduction of 5G will have a significant impact on app development patterns in 2022. This technology has the potential to transform the way developers and creators use and create apps. There were nearly 3.5 times as many 5G connections in 2021 as there were in 2020. In 2022, these linkages will nearly triple.

What impact will it have on mobile app development? The speed and efficiency of 5G will be dramatically improved. This technique is projected to reduce latency by a factor of ten while increasing traffic capacity and network efficiency. Depending on the mobile network operator you choose, 5G will be up to 100 times faster than 4G.

The adoption of 5G will boost the functionality of mobile applications in the long run. This will enable developers to add new features.

During the testing and development stages of an app, developers can access the 5G network speed.

Virtual reality and augmented reality

Another important mobile app development trend to watch in 2022 is augmented reality. AR elements in mobile apps can be used for a variety of purposes. One of the most notable examples of AR in mobile app gaming is Pokemon Go. However, AR applications have become increasingly realistic for other apps in recent years.

L'Oreal Paris, for example, uses augmented reality in their Style My Hair app. The software uses augmented reality to show alternative hair colors and styles directly to the user.

Google Maps just added a feature called 'Live View,' which allows users to see real-time turn-by-turn directions on real-world imagery. The software can determine the user's present location by pointing the device's camera toward street signs and buildings.

In the area of mobile app development, virtual reality is also causing a stir. Virtual reality is now used primarily in gaming apps. To improve the gaming experience in mobile apps, VR technology can be coupled to apps, smartphones, and wearables.

Analytical forecasting

Predictive analytics can foresee occurrences using acquired data by utilising technology such as machine learning and AI. Predictive analytics has been used by IT companies for yea Predictive analytics will be used in a wider range of mobile apps on a more widespread basis by 2022. The main goal will be to improve the UI/UX of an app. Customer retention and engagement will improve as a result of this.

Machine learning and artificial intelligence

Years ago, AI and machine learning made their way into the mobile app development sector. However, we are still falling behind in terms of fully leveraging these technologies.

Virtual assistants such as Alexa or Siri come to mind when we think of AI. However, the use cases for mobile application development go far beyond this.

Apple introduced Core ML 3, an iOS machine learning framework that allows developers to incorporate AI into their apps, last year.

  • Recognition of images

  • Face recognition

  • Classification of text and images

  • Recognition and classification of emotions

  • Recognition of speech

  • Maintenance that is planned ahead of time

Artificial intelligence can help apps become smarter and perform better on all levels. AI will revolutionize app development in 2022, from front-end user experience to back-end development.

Avoid these blunders when building mobile apps.

Now that we've looked at the various platform possibilities for developing mobile applications as well as the most recent technology advances, it's time to look at the various challenges or mobile app development mistakes that might severely impact your future in the mobile domain.

Insufficient targeting

If your app does not reach the intended audience, it will fail.

The first step is to have a thorough understanding of your target market, trends, and usage statistics. The second step is to determine what your competitors do better and where they fall short. This improves your app's retention and installation rate, as well as interaction with the target audience.

Making a bad user interface

Another typical blunder to avoid when creating an app is failing to pay close attention to the user interface. The user interface, or UI, of your software, is the face that makes the first impression.

Users are impatient when deciding whether or not to keep an app on their mobile devices due to a large number of apps available in app stores.

The following are some considerations to make when creating the app's user interface:

  • Never begin designing an app without first creating a flowchart.

  • Always consider the resolution - don't create low resolutions.

  • Avoid using animation for the intro since people are impatient and will uninstall the app if it is not skippable.

  • Take particular caution when using animations to show loading times. Use items that will keep users interested.

  • The gesture-based interface is one of the more advanced features to include in the UI.

There is no monetization scheme

There will be expenditures associated with producing an app, from production to outsourcing a team and post-deployment. It is critical to make up for these costs and produce profit in the long run.

Including too many options

If you believe that adding too many features to your app will make it more enticing to consumers, you may be mistaken. With too many features, the software becomes clumsy and bulky, with little value added to the overall user experience.

A mobile app that has a few specific and crucial features, on the other hand, is straightforward to comprehend and utilise.

Furthermore, having too many features slows down the program by increasing the load time. Not to mention the resources, time, and effort required to create those additional features. Include the core feature as well as any other supporting features that help the app fulfill its mission.

Making an MVP isn't on the table.

An MVP allows you to test your product in real-world scenarios and receive user input that will help you improve your app's performance. Creating an MVP as a proof-of-concept cuts down on total development time and costs. You can also get helpful market input, make necessary modifications to your app's model, and improve the result. As a result, if you want your app to succeed, you need to create an MVP.

To whom should you commit the creation of your app?

When it comes to getting an app produced, you'll have three choices:

  • In-house app development

  • Invest in a foreign agency.

  • Consider hiring a freelance developer.

Outsourcing the service to an overseas mobile app development company is the most typical of the three possibilities. Around 47% of organizations in the world are thought to outsource their software development services to offshore companies.

Outsourcing app development services has many significant advantages, including:

Low-cost development

When you look at the app development business as a whole, the average cost per hour to develop mobile apps in nations like the United States or Australia comes out to be around $1.50.

Excellent app quality

Offshore mobile app development companies are well-versed in the industry of various regions because they are used to handling projects from various geographical nations. App development businesses may create mobile apps that are engineered to be successful in various areas thanks to their understanding of varied consumers.

Outsourcing mobile app development services attracts businesses since they can get high-quality software at a reduced development cost.

Apart from this, there are four reasons why outsourcing mobile app development services have become so popular, including agility and a more concentrated app development knowledge.

You now have options when it comes to outsourcing custom mobile app development services.

Hire a freelance mobile app developer or an app development firm.

Outsourcing does not come without danger, whether you hire an app development business or a freelancer. In both circumstances, numerous things can go wrong.

How do you go about finding a mobile app development firm?

The outsourcing industry is littered with horror stories about corporations abandoning projects in the midst or failing to understand project requirements and continuing to defraud you in the name of delivering a great product. In such circumstances.

Here are five key questions to ask to determine the authenticity of the mobile app development company you want to work with:

  • What was the origin of the company? What is the executive team's background and who is on it? What is the agency's mission?

  • A summary of the design project from beginning to end, as well as a list of deliverables.

  • Overview of the project strategy — What are the primary variables/risks that the app development agency believes are driving success/failure? What factors will influence customer uptake and usage? How would you manage such risks on your end?

  • From beginning to end, a summary of the quality assurance procedure.

  • How do they make sure their technical documentation is top-notch?

You have officially entered the circle of the mobile app development process once you have chosen a mobile app development firm or a freelance mobile app developer.

Here are two things you may expect now that you'll be a part of the mobile app development process (if you have invested in a reputed mobile app development agency)

A. They will develop your app using an Agile app development process.

While the conventional Waterfall methodology is still used by a handful of active mobile app development organisations. When deciding between Waterfall and Agile, the Agile app development process has a higher likelihood of faster delivery and higher quality app development.

B. The MVP will be the initial deliverable.

MVPs are the first versions of apps that have only the most basic functionalities. It will assist you in determining whether or not your app will be successful. Your hired company will discover important USPs and must-have features for a successful MVP development and then design mobile apps appropriately. MVP development also allows consumers to provide feedback and tell you what features they'd want to see in your program.

The price of developing a mobile app

The last but most important aspect of a company's mobile journey is the expense of developing an app. In a nutshell, the cost of developing a mobile application might range from $25,000 to $200,000 or more. Because this is an estimate, it is subject to change.

This is the actual cost breakdown structure for developing and maintaining a mobile app. We looked at the cost estimates associated with the various process and app categories in this post. It will offer you an estimate of how much money you'll need for business mobile app development and post-launch maintenance.

How might Syoft assist you in your app development endeavors?

At Syoft, we've worked on many unique and inventive mobile apps to assist businesses in developing apps that users would love.

For example, we assisted our customer Innovative Eyecare in the development of Vyrb, a social networking program that allows users to send and receive audio messages that are tailored for mobile devices.

It also lets users use Bluetooth glasses to publish to social media networks like Facebook and Twitter. The app has been downloaded over 50k times and has garnered over $1 million in investment.

We developed a core banking software for another customer, Asian Bank, to make crypto purchasing and selling easy for users. The program allows users to replenish their wallets and make payments using cryptocurrencies such as Bitcoin and Ethereum. The primary goal of our team was to expand the Asian Bank's app scope for cryptocurrency use. Over 50k cryptocurrency transactions have been made since the program was downloaded 250k times.

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