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Search engine marketing

The search engine is one of the best marketplaces that can be used as a channel to promote your products and services for higher sales and overall revenues. In addition, we are also concerned with understanding the key aspects of the existing marketing strategies and optimizing them for better results.

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Search engine marketing Services

When appropriate digital marketing strategies are incorporated into the existing online business, the sales will topple over and skyrocket. However, it is crucial to ensure the strategies feature excellent performance and can yield positive results over time. Our experts will help increase your sales by optimizing the sales funnel, promoting the ads through different marketing channels, optimizing the sales campaigns, and keeping your audience updated through newsletters and emails.

Search engine PPC

PPC or pay-per-click is one of the best ways search engines can be used as the advertisement platform and drive paid traffic to your website. We will curate the content needed to kickstart the campaign, monitor the performance of the advertisements with time, and even optimize the strategies as and when needed. Our experts are well-versed in the things to be done with PPC to ensure the traffic can be converted to leads in the easiest possible manner.

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Display Marketing

With years of experience, we have gained the proficiency needed to use the search engine as the platform for display marketing. It is a process where the ads will be an infographic comprising text and a picture. Also, we will add the URL that will directly point to your business's product or service page. This way, the audience will be directed towards the concerned page from where they can learn more about the concerned product or services they require. This will increase the chances of having more sales.

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Re-marketing

We are also proficient in re-marketing. This is an advertisement technology where the ads and marketing strategies are formulated based on the past internet behavior of the target audience. It's almost like targeting the same audience with URL and product page links according to the choices they made in the past. This form of advertisement is more accurate and can drive the exact traffic you need to get a higher conversion ratio and sales and revenue.

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Shopping ads

Apart from all these, we also use the search engine marketplace to post ads about your products and services as shopping ads. Our strategies are simple but target the right audience, so you won't have to worry about anything. We will handle the incoming traffic and ensure that most of them are converted into prospective customers for your business.

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Mobile ad campaigns

It is important to relate to the emotions and mindset of the target audience. This is why we have included mobile ad campaigns as a sub-service of search engine marketing. Here, we use the search engine to post advertisements for mobile shoppers. This will expose your website to a greater section of the audience and ensure the incoming traffic will be converted into more leads. Therefore, you won't have to worry about the sales and marketing funnels and their performance.

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Conversion optimization

The conversion ratio is the most important factor for any online business because it defines the ratio of the prospective customers or the total number of leads generated to the total number of visitors your website has received. Based on the conversion ratio, we will optimize the marketing and sales funnel so that the leads generated can be higher in number and your sales and revenues can be increased.

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Instream ads

We are also proficient in making in-stream ads that will be played at the middle or end of a video the customers are already seeing. This way, we can help quicken the decision process and ensure they are in favor of your business. In addition, we are also concerned with optimizing the ads and relating them to the most relevant videos. Therefore, you won't have to worry about anything, especially not having enough traffic to increase sales and revenues.

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Estimations & planning for business decisions

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